Display Advertising
Display Advertising can be an excellent way to market your business, especially when you're trying to effectively build brand awareness. The trick is knowing how to use your analytics data to ensure that your display ads are showing up in the right place at the right time. We will help you here.
So, What is Display Advertisement?
Another way of digital marketing is a displayed advertisement. In simple words, the form of online marketing in which companies conduct brand advertising on websites. Display advertising allows marketers to drive targeted visitors to their website using visual ads rather than purely text-based ads. Display ads can come in a variety of formats, including banner, video, rich text, plain text, and interactive ads.
Google Display Ads can be customized-based on the prospective audience and it should be targeted such to reach the right audience on the relevant sites.
How can we help you?
We provide extensive reports of ad performance to our clients. The reports come in handy to clients when communicating success to their stakeholders. We also offer display Ad management services which are considerably more than just “buying media”.
Our Google Display Advertising Services in Kenya include:
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Campaign Strategy and StructureYou can’t create a successful display advertising campaign without a plan. At Dimehub, we start by developing a comprehensive strategy for your campaign based on your business goals. After determining the best display networks and publishers that will help you reach your target audience, we set up your campaign to position your business for success from the start.
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Ad Networks and Direct BuysOur experienced and talented marketing experts identify the best websites and ad networks to use for each campaign. Within the websites, we can determine whether to use a “run of site” strategy or identify specific channels within the sites to target.
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Targeting ExpertiseIt is imperative to know your audience and their behavior so that you can target the right audience to convert and make your display advertising campaign more effective.
At DimeHub, we deeply analyze your ad audience and break down into segments based on their interest and sites they visit. Our marketing specialists determine the best combination of keywords and website placements through which to target them. Then, we continue to monitor and optimize your campaign targeting to continuously drive results. We also use networks that have re-targeting capabilities within the network. -
Ad OptimizationThis is our principal focus to optimize your display ads to generate maximum leads. We work with the most innovative designers who can develop ads with clear calls-to-action that align with your brand and thus, lead to maximizing click-through rates. We also create multiple versions of your ads for A/B testing when required.
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Landing Page Strategy and DesignAn ideal strategy to convert the visitors into leads is to develop customized landing page. Landing Page Strategy is the most powerful tool to increase relevancy and facilitate conversions. Our in-house design experts pay particular attention to landing page development ensuring that it aligns with your ad and offer and remains consistent with your company’s branding.
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Analysis and ReportingOnce your display network advertising campaign is live, we keep monitoring the areas of improvement and if required, optimize them accordingly.To keep track of conversions, we also implement URL tracking codes on each of your display ads. Additionally, we set up integration with your marketing automation and sales CRM systems for full lead attribution.
It’s important to be transparent with clients, so we make sure to send you regular, comprehensive reports with detailed analytics and performance assessment.
Want to run display ads for your brand?Request a proposal here