Software & Technology Marketing

Software & Technology Marketing

It is obvious when talking about investments for new technologies that the idea of disbursement of money is evaluated immediately. What many times people do not understand is that they positively affect the economic changes of a company, by saying that we are talking about better productivity, performance, agility. Investing in software and technology for companies is investing in efficiency since the benefits you can have with this type of digital technologies can not only improve your processes but increase the development and scope of your company.

The information technology industry encompasses all sectors that manufacture, provide services and sell products in the areas of communications, computer services, software, and intelligent systems.

This industry can be divided into five main sectors:

Telecommunications services, software and multimedia, information technology consulting services, computer and communications equipment manufacturing and wholesale of computer products.

In this profile, we will focus on only 3 of these sectors, namely:

IT Consulting Services Sector: includes large-capacity computer services companies, computer security solution providers, e-commerce service providers, information technology research and development firms, information technology companies, computer consultants, and software engineering companies.

Software sector: includes all types of software, software packages and other computer applications (office applications and other management applications, CAD and SaaS software, educational software, artistic software (eg music creation), medical imaging software, software for scientific applications, real-time applications and computer vision for the manufacturing industry and other specialized applications.

Telecommunications sector: This sector includes all communication providers of goods and services such as wireless communication, telephony, Internet access, broadcasting, satellite communication, and internal intercommunication.

  • Array Internet marketing

    To make your small or medium business popular, it is impossible to ignore online marketing. It is simple and practical, will help you define your strategy. No more advertising inserts in magazines or flyers distributed in mailboxes. Now you have to contact your customers where they are: on the Internet. If you want to make known and develop your small or medium business, you must take advantage of online marketing.

  • Array SEO

    Optimizing your website on search engines is the best way to improve your search engine positioning and therefore increase your organic traffic. Indeed, to maximize the impact, your brand must be well positioned on queries used by your target audience. The first step will be to audit the different technical aspects of your platform and build an SEO strategy that meets your needs. Once the review process is complete, we look for the most relevant keywords related to your industry and develop a plan.

  • Array PPC

    PPC is the acronym for pay per click. In practice, this is an online advertising model in which a company promotes its services and products through a website. This site can be a social media such as Facebook or Youtube or a search engine like Google or Bing. These sites only get paid when a user clicks on the advertisement that the company is advertising. This type of strategy proves to be very profitable for the companies as it makes it possible to reach more efficiently the target clientele while keeping tight control over its budget.

  • Array Email marketing

    An email marketing consists of sending an email containing a message that will make you contact your contacts or prospects. This is one of the most effective techniques of online marketing, so email marketing campaigns are a simple and effective way to reach a targeted clientele. You can build a list of contacts by adding registration forms called “sign-up” and distribute them everywhere: on your site, blog, Facebook page, Twitter account, etc.

  • Array Web design

    We create a dynamic website with simplicity and efficiency to present your business to your customers! A showcase site is the business card of your company. Your products, your values, your promotional offers, it is through your site that you communicate with your future customers and that retain those you already have. To create the website that corresponds to your needs and that adapts 100% to your problems, we deploy all our know-how and our skills.

  • Lead Generation

    Lead generation (or sales leads) involves using a program, database or content to identify potential prospects. The goal is to develop activities, increase sales revenue and find new customers in a targeted and non-intrusive way.

  • Social Media Marketing

    No matter what your business is doing, your customers use social media on a daily basis. It’s important that you keep them engaged and connected to your brand so you always stay their first choice. We search for your business on social networks. If your company offers a product or service, you can bet that there are people who talk about it. Our social media management services will help you join the conversation and generate new leads. If you’re ready to get started then Contact us for free consultation to know more about our marketing services for software and technology industry today.

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