In This Guide You Will Know:
We all are a part of a world where marketing and advertising have gone digital, the term digital agency almost appears monotonous, doesn’t it?
The world of marketing has undergone a significant makeover
It is not a matter of anticipating where the marketing is actually heading. The fact cannot be denied that we are living it, right here, right now. Traditional marketing methods are no longer effective in influencing the decision-making process of consumers like it used to.
Even in its heyday, traditional marketing wasn’t acknowledged as a precision approach. It was simply a game of numbers, one that no longer works. Newspapers and magazines have become obsolete and television, and lately radio have witnessed a major decline.
Taking the place of traditional marketing, digital marketing has emerged as the most effective way to market a business and for the calculable future.
So you’re considering hiring a marketing agency, but you’re not sure what to look for or how to make sure you’re picking the RIGHT agency.
Read our detailed post on the process to find the best digital marketing agency in kenya, mistakes to avoid, questions to ask & guidelines to be followed.
Read about various factors to look out for as your business prepare to hire a top digital marketing agency. Know how to select the right digital marketing agency with the right services.
What is Digital Marketing
The world of digital marketing and the advancements this field is witnessing is remarkable. Digital Marketing covers a wide range of marketing activities such as –
Search Engine Optimization is a process through which the content is optimized along with the reach of your website so that the pages have higher rankings in the search engine result pages (SERPs). – See Our SEO services in Kenya
This is also known as PPC (Pay Per Click). PPC is being used by the advertisers for the promotion of the products and services they are offering. These advertisers pay a certain amount to the PPC network, Facebook, Bing, AdWords, to display their ads on their network. – See Our Pay Per Click PPC Marketing Services in Kenya
This form of marketing focuses on creating, publishing, and distributing the content (such as blogs, social media posts, and videos) for the target audience online.
Social Media Marketing
SMM uses social media websites and platforms such as – Facebook, Twitter, LinkedIn, Pinterest, to promote a product or service. – See Our Social Media Marketing in Kenya
It is a direct form of marketing in which email is being used to promote a business or a service. This form of marketing is being used to develop a relationship with potential customers. – See Our Email Marketing Services in Kenya
Also Read – Email Marketing In Kenya [A Step by Step Guide]
This form of marketing encompasses all those activities through which potential customers are being connected with advertisers through mobile phones and networks.
Difference between Traditional Marketing Agency and Digital Marketing Agency
Over the last decade, digital marketing in Kenya has proved beneficial for various businesses and this has negatively affected traditional marketing owing to which it has witnessed a significant downfall.
However, this in no way means that traditional marketing is down and out forever. It can be said that the businesses, small to large, are using more digital resources.
Gone are the days when people have to be dependent on magazine ads and TV or radio spots. Now, all these are being replaced by consultants, creatives, developers, and strategists working cohesively to produce rewarding and measurable results.
The sole purpose of traditional marketing is to reach maximum customers as possible. On the other hand, digital marketing can be described as targeted marketing via internet-based gadgets. Internet marketing is mainly preferred by small-to-medium-sized business who –
May not have a big marketing budget such as MNCs who use various digital methods to leverage their marketing endeavors.
Aren’t finding old school marketing methods fruitful enough for their business.
Why Internet Marketing is better than Traditional Marketing
Here are four reasons why digital marketing in Kenya is more conducive than traditional marketing –
More engaged with the customers –
Digital marketing proves beneficial in engaging the target audience directly through SMM. Social media engagement also empowers direct feedback about the brand and its services.
Digital Marketing is cost-effective –
Whether you have opted for radio or print advertisements, it can prove to be a costly affair. You will have to spend extra money on hiring people to distribute these. Every business will have to invest money to use this marketing strategy.
On the other hand, digital marketing can use social media channels which are totally free. Though some businesses invest in paid ads online, still the overall cost is cheaper than traditional marketing. So, Digital Marketing is a clear winner here.
Results can be tracked easily –
It is an arduous task to measure the results using traditional marketing strategy. It is important for marketers to conduct a survey and seek the assistance of a professional statistician to interpret the results. On the other hand, in digital marketing storing the results is easier than falling off a log. Using Google Analytics comes handy in ensuring whether the strategies are proving fruitful or not. In case it is not then they can create more engaging content for effective marketing.
Digital Marketing helps in Efficient Targeting –
Using traditional marketing, target local audience can be easily reached. For exp – a radio advertisement playing in your city or region. On the other hand, In Kenya, digital marketing has a wider reach where it caters to both the local and international audience. Besides, a campaign can be tailored to the needs or requirements of a particular demographic audience such as – gender, age, and location, thus making the campaign more effective.
What is a Digital Marketing Agency?
The approach of a digital marketing company in Kenya is unlike a traditional marketing agency where the main focus is towards results-based marketing, measurable results, and increased ROI in the digital world. It will not be wrong to say that a digital marketing agency is a brand-development and lead-generating engine.
Why Hire a Digital Marketing Agency in Kenya?
In the last decade, the Kenya has witnessed a paradigm swing from analog to digital. An increasing number of people are consuming the information digitally, hence making the most effective way of reaching the target customers. Data and trends are evaluated by digital marketers to cater to the varied demands of the target audiences. They are the ones who make out the goals and make data proven plan of action to reach out these goals.
Digital marketing agencies in Kenya are responsible for carrying out various tasks comprising of logo development, SEO, PPC, and everything in between. You may think that you don’t require the professional services of a digital marketing agency, and you will do everything on your own, but in reality, you don’t have to. Let a digital marketing agency do it for you.
Still not convinced? Here are the top reasons why you should consider digital marketing services in Kenya.
Help Achieve Your Goals –
First and foremost, the team of a digital marketing agency will help you, as their client, determine your goals. First, it is important what you want to accomplish. A digital marketing agency, with all their expertise, know what they need to do to reach out to those goals.
To reach these goals, the agency not only drafts data-driven strategies but also internet-driven strategies as well. Since the agency will be focusing on meeting the goals, so they can even concentrate solely on these and skip all other business tasks.
Have a Team of Experts Design Your Content –
You might be having holistic knowledge when it comes to designing, but you don’t have the apt expertise to make it happen online. That’s where the digital marketing agency can lend you a helping hand. Yes, it is important that your vision is shown in your logo, web design, and collateral design, but you don’t have to spend those extra hours to do all this when you can hire someone to do all this for you.
Not only this is going to save you from disappoint but it will be saving your significant amount of time as you have outsourced the task to someone who knows how to do such tasks. As long as you are able to communicate what exactly you want the agency will take it from there.
Use Advanced Tools and Technologies to meet the goals –
Today, there is a plethora of tools and technologies available that helps in increasing productivity and efficiency in terms of performance. Alas, all these tools cost a lot of money. On the positive side, digital marketing agencies are already equipped with all these tools and help in achieving the desired results.
They Offer Measurable Results –
Since they are the pros of digital marketing, they can provide you with google analytics and reports justifying the results you will get through their services.
New Ideas –
Irrespective of the business you are associated with, a good digital marketing agency is well-aware of the latest marketing trends. Such agencies can offer the following benefits –
Holistic analysis of the target audience and behaviors.
Opinions on which marketing initiatives are proving fruitful.
A fresh outlook on the digital market.
A Surge in Productivity –
A professional digital marketing agency knows that the time is equal to money and wasting even a single second can certainly hamper your business profit. They help maximize you and your team’s productivity and they ensure this by carrying out the following tasks –
Time-efficient and smart ad campaign management.
Comprehensive analysis of all ad campaigns in one place.
An increasing use of collaborative tools.
Having meetings with agenda.
How to Find among the Top Digital Agencies in Kenya?
Needless to say, making a choice for the right digital marketing agency is crucial for any business. A wrong decision can prove detrimental for your business, so here are recommended strategies for finding a potential digital marketing agency.
Better comprehension of needs and budget –
First and foremost, you need to have a sound comprehension of your needs regarding advertising, SEO, graphic design, social media, etc. This will only help in having better conversations with the prospective digital agency.
Having a holistic knowledge of the budget, you are willing to spend, can also be of great help. Actually, there is no set price, a professional marketer is always willing to work with a realistic budget and set your expectations accordingly.
Request complete transparency –
Lack of complete transparency is one of the key elements which is frequently disregarded. It is imperative to have a thorough review of the agency’s website, and if the agency doesn’t have a client list, permanent address, then such agency is worth rejecting.
Credibility is a must –
One of the key elements is to ensure the agency’s credibility and experience. Make sure you have gone through the customer’s testimonials on the website and various review websites as well.
Client references will also help you a lot, especially, the ones that did not go so well. Try and get details on how they dealt with them in addition to the recommendations from the successful ones. Call them and you will be amazed to know the information you can gain.
Details About Industry Experience –
Inspect whether the agency is having experience in your industry. If it does, know more about the engagements, particularly what were the achievements and what were the challenges faced by them. If in case it does not, then this is not considered as a red flag. Instead, it can be asked how they approach a new industry.
Acknowledge, the agency, client and technical sides –
Most marketers, usually, highlight client and agency sides. You are either on one side or the other. But there is another side no one talks about is the technical side.
Irrespective of the marketing strategy, having in-depth knowledge of the website development technologies bear great significance. The website is, undoubtedly, the base and must be built and hosted aptly. Account managers who have handled both the client and the agency sides have an upper hand when it comes to framing digital strategies because of their operational proficiencies.
Questions to ask before hiring a marketing agency in Kenya
When you outsource to a digital marketing agency, you make sure that you are working with experienced experts. But here is the catch: with so many agencies out there, it is not an easy task to make a choice for the best agency.
Besides, not all of them provide the same quality of work or the same type of services. To make a smart choice for a digital marketing agency, you need to be prepared with a good set of questions that will help you in making an informed decision about hiring a digital marketing agency.
So, without any further ado, here are the top questions you need to be aware of.
Who are some of their previous clients?
One this is for sure that the agencies can’t be versatile, but it pays to have cross-checked the results generated for previous clients in your industry. In addition, look out for the companies that work in one industry. Such agencies are not worth considering. You can also have a look at the case studies and the blogs of one of their clients to make out the expertise of your business.
Will they achieve my company goals?
Without a doubt, the best digital marketing agencies are also good strategic partners. The definition of marketing, for such agencies, is comprehensive and inclusive, offering them the expertise to handle the challenges faced by your business.
It is crucial that the agency relate back to the goals of your company and every single action should underscore your vision. You need to keep an eye on the signs of alignment right off the bat.
How Do They Measure Success?
Even if the agency holds years of experience under its belt, that does not mean that it has the cure for all the challenges a business, generally, faces on a daily basis. Rewarding results in the field of marketing are only attained when you counterattack the desire of employing the easy off-ramps in the pursuit. Make sure that the agency is able to –
Establish the results, however marginal or infinitesimal, during the course.
Walking together with you, in the pursuit of achieving the business goals, to construe what your brand success feels like.
What Marketing Technology Do They Use?
A good digital marketing agency knows the significance of marketing technology to accomplish success. While this isn’t a satisfactory answer to the question, it will still assist you in understanding how they carry out different tasks and validate the technology is compatible with the technology you are already using.
Mistakes to avoid before hiring a digital agency in Kenya
Making a smart choice for the right digital marketing agency is certainly an arduous task, especially with the plethora of availability of such providers. When you choose a digital marketing agency, make sure you avoid certain mistakes.
Having a professional conversation with them will enable you to make a choice for the right company that ensures the success of your company. Listed below are some of the key mistakes you need to avoid while hiring a digital marketing agency.
Not Validating Previous Tasks –
Most of the business owners are engaged in varied activities and don’t have the time and patience to verify the previous tasks carried out by the internet marketing agency. However, it is important to spend some time on due diligence, this will certainly save you from facing a calamitous situation in the future.
On receiving a portfolio from a digital marketing agency, make sure you have checked the work they have provided is real and accurate. You should visit the website of the client mentioned on the portfolio of the digital marketing agency to check whether the work is live or not.
Selection of Incompetent Digital Marketing Agency –
By poor digital marketing agency, we mean offering SEO services that include Black Hat techniques, ineffective content, inorganic links, and bloated keywords. In case, Google detects these methods, your website will more likely be penalized. Make sure you have discussed all their services, offered by the agency, beforehand.
Not Having Clear Communication –
You need to ensure that all the communication channels are in place before you hire a digital marketing agency. This helps in providing clear expectations and guidelines, for both you and the marketing agency, to follow throughout the tenure of the campaign.
Falling for Cheap Prices –
Keep in mind that cheap is not always good. If the agency is offering you lucrative discounts then it’s good, but if the price is way too low then it is worth closing the deal then and there without a second thought. Make sure you don’t let the price element to be the sole determiner. You don’t have to compromise with the quality and go for a reputed digital marketing agency.